Live from the mural at Charm Me Sweet candy shop in STL.
Rachel In the Office
After graduating from Truman State University with a Visual Communication BFA, I found my way back to St. Louis with an internship and subsequent position at Brighton Agency as an Art Director. While at an agency the past 4+ years, I was constantly juggling timelines, collaborating with a cross-functional team, and leading creative strategy from project kickoff to delivery. Although I love St. Louis, I moved to the Phoenix area in the fall of 2021! Now, I’m with Carvana’s in-house agency as a Senior Graphic Designer and I’m looking forward to continue growing here.
I have worked on a variety of projects, including traditional print design; point of sale and shopper marketing collateral; consumer journey mapping; social content strategy and design; ecomm and digital design—the list goes on! Though my background is primarily in CPG — specifically pet food brands — I also have experience in life-sciences, healthcare, agriculture, and now the auto industry. In my current role I play a big part in developing the look and feel for Carvana’s various partnerships.
I'm drawn to design that provides new ways of seeing things, tells a story, and connects communities. In my design process, I employ principles from Design Thinking and enjoy collaborating with a team to problem solve. I’m constantly asking “Why?” and “What is the problem we are trying to solve?” until I get to the root of the issue. I seek constant feedback to ensure that I deliver work that is on-brief, on-brand, and creatively solves the business problem with the end user in mind.
Rachel OOO
Outside of my day-to-day work, I’m passionate about providing mentorship and guidance to those more “green” than I am. For several years, I was an AIGA St. Louis board member helping coordinate multiple student-focused events, such as regional Student Conferences and local Portfolio Bootcamps. I worked with student designers and acted as Creative Director, reviewing work and helping establish a conceptual direction. I also led the Intern Program at Brighton for three years.
In my free time, I love exploring local restaurants, listening to every podcast that has ever existed (I am obsessed with Morbid & Hidden Brain), collecting hot sauces, playing pickleball and creating architectural illustrations.
Rachel TL;DR
Didn’t feel like reading through my Ted Talk? I 100% understand. Here is a highlight reel of my strengths and areas of expertise:
Collaborative problem solving & creative strategy
CPG | shopper marketing / sales materials / campaign development / user journey maps / packaging design / print, web and video art direction
Adobe Creative Suite | InDesign, Photoshop, Illustrator, XD, Acrobat, Bridge, Animate
Presentations | deck design, presenting to clients & internal teams
Leadership & Management | leading & coordinating project work / Intern Coordinator / AIGA board experience
Microsoft Office | PowerPoint, Word, Teams
Past & Present Clients:
Eukanuba • Royal Canin • Pampers • Bayer • Millipore Sigma • Centene • IAMS • NUTRO • CRAVE • Covenant House Missouri • TSU Art Gallery • Natural Light • Carvana •
“Rachel has showcased her talents on several occasions and has demonstrated her thorough and thoughtful approach to design that has resulted in brilliant work.
Not only is she appreciated and well respected among the account service team, but our clients have sung her praises repeatedly.”
Last updated September 2021