The Greater Outdoors Campaign
The Problem: Very few people in the Kirksville area know about the conservation department and all the opportunities it provides.
The Solution: Create an awareness campaign catered to the Kirksville community. This campaign targets local families through a variety of media. To keep costs at a minimum, anything that would be printed is designed in black and white.
Campaign Introduction: The great outdoors just got better. With a number of interactive and educational resources and programs, the local Conservation Department is like no other nature experience in NEMO. The mission of the NEMO Conservation Department is to cultivate a conservation ethic by promoting the relevance, importance, & value of wildlife and nature. It provides an atmosphere conducive to hands on learning through the interaction between citizens and the outdoors. This campaign strives to bring awareness to locals in the North East Missouri region. No stock photography was used in the making of this project.
Check out the website here!